BA 223: Principles of Marketing

Upon successful completion of Principles of Marketing, students will be able to:

• Use an understanding of marketing and the market driven enterprise to differentiate market-driven enterprises from non market-driven enterprises in a market economy as a foundation for future course work and employer selection.
• Identify some of the basic approaches to formulating a marketing strategy in order to participate effectively when working with marketing policy coordinators.
• Identify key stages of the market planning process in order to create marketing plans through development of key sections common to most plans, as well as execution of rudimentary primary and secondary research.
• Use knowledge of elements of the marketing mix and the functional disciplines of marketing such as research and marketing communications in order to guide future course selections.
• Use understanding of both the product and marketing lifecycle including professional roles and responsibilities within that lifecycle to guide
• marketing career selection and to correctly identify key stakeholders in the business workplace.