BA 235 : Social Media Marketing
Covers the use of social networks and emerging media in marketing and the role of social media in developing corporate, institutional or brand identity.
Due to the nature of the course, all students will be required to access and use social media for course completion both for research purposes and for exploration of communication options within social media networks. This may include establishment of social network accounts outside of the PCC network infrastructure, as well as creating minimal user profiles within those accounts. Protection of privacy and the legal ramifications of social network use is a significant topic of this course and will be stressed throughout the class duration.
and MTH 20 or equivalent placement test scores.
Prior completion of Principles of Marketing (BA 223) is recommended. Completion of Computers in Business (BA 131), Basic Computer Skills (CAS 133) or computer literacy recommended.
Program: Business Administration